Dr. John Kenneth Pates is a leading performance psychologist who works with athletes of all levels, from talented young athletes to elite professionals, helping them unlock their full potential. With decades of experience, Dr. Pates has been a trusted advisor to world champions, Olympic medalists, Major winners, and Ryder Cup teams, known for his ability to guide athletes to sustained peak performance.
Dr. Pates is the creator of the High-Performance Pyramid, a groundbreaking framework that integrates performance psychology, humanistic psychology, transpersonal psychology, jungian psychology and cognitive behavioural approaches to help athletes perform at their absolute best. This unique system empowers athletes to achieve confidence, resilience and flow states and peak experiences—critical elements for success in competitive sports.
With over 30 academic publications, Dr. Pates is a top researcher in the fields of flow states and sports hypnosis, and his evidence-based techniques are widely recognized as essential for athletes striving to overcome pressure and mental blocks. His innovative strategies have been proven to improve focus, resilience, and performance under the most challenging conditions.
Dr. Pates has worked with athletes across a wide range of sports, providing individualized coaching that caters to their specific needs and goals. Whether working with promising young talent or seasoned professionals, Dr. Pates helps athletes develop the mental toughness, emotional intelligence, and clarity needed to excel at the highest level.
In addition to his hands-on work, Dr. Pates is the author of three influential books: How to Achieve Greatness: A Book of Wisdom, Enter the Zone: A Book About Flow States, and The Miracle Mind: A Book About Precognitions in Sport. These books are essential resources for athletes looking to deepen their understanding of the psychological elements that drive success in sport.
As a chartered psychologist and HCPC-registered practitioner, Dr. Pates is dedicated to providing athletes with the mental tools and strategies needed to reach their full potential and achieve excellence in their sport.
