AJL Consultancy

More About AJL Consultancy

Proud to be developing and improving athletes from Manchester City, Arsenal, Liverpool, Crystal Palace and Wolverhampton Wanderers, as well as amateur and professional athletes in rugby, touch rugby, golf, swimming and motocross.

~ Have you suffered a dip in confidence and self-belief?
~ Are you struggling with pre-competition nerves or performance anxiety that is preventing you from performing at your best when it counts?
~ Is your child struggling with the mental demands that youth sport can bring?
~ Is your team struggling to fulfil its potential?

Introducing Adam Lussey, the visionary owner of AJL Consultancy, where the realms of Sport Psychology, Mindset Coaching and Performance Enhancement converge to redefine athletic excellence. With a rich tapestry of experiences spanning elite youth football environments, amateur and professional sports, Adam’s journey epitomises a fusion of diverse expertise.

Adam’s coaching ethos, meticulously crafted over 13 years of study and practice, hinges on personalized methodologies tailored to individual athletes’ needs. From cultivating rapport to instilling mental resilience, his approach resonates with athletes across ages and backgrounds.

Central to AJL Consultancy’s ethos is its seamless blend of face-to-face and online coaching, ensuring consistent quality and accessibility, as well as the paramount importance Adam places on confidentiality and trust in fostering mental well-being, providing a safe haven for open dialogue. 

The opportunity to work independently with players away from their clubs and coaches brings a huge benefit to the service Adam provides and the effectiveness of the process. Players and parents know they have a confidential, 1-2-1 source of support and guidance that is so often missing from a high-level sporting environment. With this comes a responsibility and commitment to ensure that no clubs, organisations or coaches are aware of the working relationship. Parents have the peace of mind that anything discussed in sessions will not go back to the club or coaching staff. This is something that brings a huge sense of relief and trust in the process. 

Players and parents are often afraid to go to their coaches to discuss areas they may be struggling with or they feel they need to improve, fearing it could have an impact on their development, their place in the side or the opinions coaches or other players will have on them. Adam's coaching removes that barrier to ensure a transparent and trusting process, allowing the best and most appropriate knowledge and tools are provided to help every athlete reach their potential.

AJL Consultancy not only transforms athletes’ mindsets and performances, but also champions a culture of holistic well-being and growth. With an unwavering commitment to excellence and a boundless drive to innovate, Adam continues to pave the way for a new era in athlete development.

Join the ranks of athletes worldwide who have experienced first hand the transformative power of Adam’s coaching.